Market Research – This is the most important step in SEO projects. We should have complete information about the industry segment. Competitor research is an important part of market research as it showcases what the competitors are doing and what platforms they are following. We could do surveys and get questionnaires filled to form a basis for final analysis.
The SEO research must be alligned with the business objectives. This involves where we are and where we want to be 2) Finding right audience is a tough part of the game and enaging with them is equally critical because they will like only if you post good and useful content